What You’ll Receive

Within minutes, you will receive a branded PDF summary that includes:

• Profit Driver Scorecard across revenue, labor, expenses, governance, guest satisfaction, and capex discipline
• Top Opportunities + Key Risks prioritized based on your lowest-scoring categories
• Recommended Next Step (Value-Creation Memo, 90-Day Sprint, or Fractional Asset Management)

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Who Is This For

The QuickScan Tool is designed for:

• Owners who suspect margin leakage and want a fast, structured diagnosis
• Buyers reviewing an OM and needing a quick “go / no-go” view
• Universities, Cities, and Public Partners evaluating a hotel’s performance and governance
• Asset Managers looking for white-label support or an independent opinion
• Operators who want an owner-ready scorecard without weeks of back-and-forth

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What Happens Next

If the QuickScan indicates meaningful upside, we typically recommend one of these:

• Value-Creation Diagnostic: quantify leakage + prioritize actions with an owner-ready plan
• 90-Day Performance Sprint: execute the highest-impact fixes with KPIs and owner-ready reporting
• Owner Advocacy: customized scope of work for special situation guidance
• Fractional Asset Management: ongoing owner representation to drive results

We have worked with a wide range of properties, from independent boutiques and design-driven hotels to public-private partnership hotels connected to convention centers, universities, and civic institutions.

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Case Study:

The Charmant Hotel – La Crosse, Wisconsin

Repositioning Strategy Success Story

The Charmant Hotel is a luxury, independent, 67-room hotel located in downtown La Crosse, Wisconsin. Despite strong guest scores and a best-in-market product, the hotel’s performance suffered. Its operating model was not aligned with owners’ interests. This hotel was generating six-figure annual operating losses when the owners retained HA&A to become asset manager. Working with HA&A, the owners were able to reposition this hotel through major overhauls of its labor model and operating procedures. The hotel now generates a seven-figure annual operating profit for its owners.

HA&A was engaged as a fractional asset manager to help reposition the hotel and restore profitability. Our work included:

• Restructuring the labor model – Reviewing departmental staffing, schedules, and productivity standards to better match business levels
• Revising food and beverage operations – Assessing outlet concepts, staffing, menus, and pricing to improve margins and the guest experience
• Implementing new operating procedures – Introducing practical standards, reporting routines, and accountability measures across key departments

By combining analytics with hands-on collaboration with the hotel team, we helped the owner shift the property from a significant annual loss to nearly $1 million per year in operating profits.

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FAQ

How long does it take? The whole process takes 5-8 minutes for most users.

Do I have to provide financial statements? No. You can run an assessment-only version. If you choose to include T12 financials, the QuickScan adds a benchmark snapshot.

Is this confidential? Yes, submissions are reviewed only by HA&A.

Will you spam me? No. You’ll only receive the PDF and a single follow-up if you request it.

What happens if I request a follow-up call in QuickScan? If you request a follow-up call in the QuickScan, we’ll prepare 3-5 specific actions tied to your lowest-scoring categories.

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Ready to See Where Value May Be Leaking?

Run the QuickScan and get your PDF scorecard by email in minutes. Or request a proposal for a 72-Hour Triage Memo, an Investment-Grade Evaluation, or our Fractional Asset Manager Program.

Hotel Appraisers & Advisors, LLC
Chicago, Illinois
Phone: 312-526-3885
Email: hdetlefsen@hotelappraisers.com